Infographic 101. Spotlight on re-engagement techniques

February 20, 2020 at 4:58 pm

Today, users spend between 4 and 5 hours per day on mobile on average. More than 85% of this time is spent in-app while 14% on the mobile web. Stats also underline that 36 apps are installed on average on a user’s mobile device but only 4 out of them are used daily.

Installs are very important, but they do not necessarily reflect the success of an app strategy. Each user has different behaviors and needs, that results in a specific way to engage with an app. Re-engaging and retaining users can indeed be the key to success since retention dramatically impacts on profits.

There are several techniques to re-engage inactive users, but pay attention: the most effective re-engagement campaigns are designed to win inactive users back and convert them into active ones.

Learn more about re-engagement by downloading our e-book here.