Mobile ad fraud: how to counter it?

December 13, 2017 at 5:02 pm

Today, mobile ad fraud represents one of the most pervasive issues in the mobile marketing space. According to Business Insider, the amount of global advertising revenue wasted on fraudulent traffic will reach $16.4 billion by the end of  2017, doubling the previous forecast ($7.2 billion). This data underlines two different […]