Archive for September, 2020

Push notifications are one of the most powerful tools at marketers’ disposal, granting them direct access to the users by the way of their smartphone home screen. Push notifications have revolutionized the way brands engage with their customers, boosting conversions, and engagement. Compared to traditional email, push notifications receive 50% […]

Header Bidding started to gain momentum back in 2015, and since then has become a go-to ad selling technique for publishers. Header Bidding has gained popularity over time. According to a report published by eMarketer in 2016,  header bidding accounted for 73% of total digital ad spending and 48% of […]