Goodbye users, hello people – Unveiling the full potential of deep links.

November 27, 2018 at 5:53 pm

Digital business has changed in the last few years: we are now switching from mobile first to mobile-only now. Recent researches indicate that users on average spend 4 hours per day on their mobile devices and 3 hours on apps alone. Despite this, user retention is still considered a challenge. […]

Beyond downloads – Why re-engagement really matters and how to win back your users

November 27, 2018 at 5:40 pm

Today, users spend between 4 and 5 hours per day on mobile on average. More than 85% of this time is spent in-app while 14% on the mobile web. Stats also underline that 36 apps are installed on average on a user’s mobile device but only 4 out of them […]