Archive for May, 2019

In the first part of this series, we have seen the main usage and engagement metrics you should use to evaluate if your app is doing well. The success of an app business consists of two elements: how much you can keep users engaged and how many money you can […]

Nowadays, people spend on average 5 hours per day on their smartphones and 2 hours per day using apps. In 2018, on average: 80 apps are installed on each mobile device. The annual mobile app expenditure rose by 150%. The annual mobile app downloads rose by 60%. More than 40 […]