The Power Of Push Notifications

September 25, 2020 at 1:08 pm

Push notifications are one of the most powerful tools at marketers’ disposal, granting them direct access to the users by the way of their smartphone home screen. Push notifications have revolutionized the way brands engage with their customers, boosting conversions, and engagement. Compared to traditional email, push notifications receive 50% […]

The State Of Header Bidding

September 4, 2020 at 8:17 am

Header Bidding started to gain momentum back in 2015, and since then has become a go-to ad selling technique for publishers. Header Bidding has gained popularity over time. According to a report published by eMarketer in 2016,  header bidding accounted for 73% of total digital ad spending and 48% of […]

5 Digital Advertising Campaigns You Need To Know

August 10, 2020 at 8:55 am

Advertising plays a central role in generating revenues and sales. With a worldwide ad spending of $332.84 billion (54,1% of total media ad spending), digital advertising is the top of the new advertising stack. It creates brand awareness, drives sales, and increases visibility across oversaturated channels. Digital advertising spending is […]

What header-bidding is and how it works

July 16, 2020 at 8:23 am

Header-bidding, often defined as parallel bidding, works as a unified auction where publishers receive bids from a multitude of advertisers, and it aims at finding the highest paying ad among all the demand sources in real-time. Header-bidding gives publishers the opportunity to increase their profits while ensuring all advertisers have […]