Infographic 101. Spotlight on re-engagement techniques

February 20, 2020 at 4:58 pm

Today, users spend between 4 and 5 hours per day on mobile on average. More than 85% of this time is spent in-app while 14% on the mobile web. Stats also underline that 36 apps are installed on average on a user’s mobile device but only 4 out of them […]

Instal diventa partner certificato per Google Ads e Apple Search Ads e amplia la sua offerta

February 12, 2020 at 11:29 am

Instal diventa Premier Google Partner e Apple Search Ads Partner, rafforzando l’investimento tecnologico e umano nelle due suite con l’obiettivo di fornire un supporto ancor più completo ai propri clienti nella pianificazione ed esecuzione di campagne di digital marketing. La certificazione Google Partner attesta la conoscenza e l’utilizzo ottimale di Google Ads […]

Instal partners with Protected Media to combat advertising fraud

December 11, 2019 at 11:42 am

A brand new partnership to enable advertisers to engage with consumers We are thrilled to announce our partnership with Protected Media to reinforce our commitment to provide consistent quality coverage for global advertisers while moving forward towards a more transparent advertising ecosystem. Protected Media is an innovative cybersecurity solution for […]

Mobile App Marketing – A guide to the main KPIs (part 2)

May 17, 2019 at 3:46 pm

In the first part of this series, we have seen the main usage and engagement metrics you should use to evaluate if your app is doing well. The success of an app business consists of two elements: how much you can keep users engaged and how many money you can […]