Header Bidding started to gain momentum back in 2015, and since then has become a go-to ad selling technique for publishers. Header Bidding has gained popularity over time. According to a report published by eMarketer in 2016, header bidding accounted for 73% of total digital ad spending and 48% of […]
Advertising plays a central role in generating revenues and sales. With a worldwide ad spending of $332.84 billion (54,1% of total media ad spending), digital advertising is the top of the new advertising stack. It creates brand awareness, drives sales, and increases visibility across oversaturated channels. Digital advertising spending is […]
Header-bidding, often defined as parallel bidding, works as a unified auction where publishers receive bids from a multitude of advertisers, and it aims at finding the highest paying ad among all the demand sources in real-time. Header-bidding gives publishers the opportunity to increase their profits while ensuring all advertisers have […]
The evolution of programmatic advertising, from waterfall to parallel bidding Header Bidding, also known as pre-bidding, started to gain momentum in 2015, by promising publishers to sell every ad impression at its real market value, determining the evolution of programmatic advertising from waterfall to parallel bidding. Until then, programmatic advertising […]
