Today, mobile ad fraud represents one of the most pervasive issues in the mobile marketing space. According to Business Insider, the amount of global advertising revenue wasted on fraudulent traffic will reach $16.4 billion by the end of  2017, doubling the previous forecast ($7.2 billion). This data underlines two different […]

  Keeping users engaged to an app is one of the hardest things ever. In 2016, 200 billions of apps have been downloaded but most of them ended up being unused.  As a matter of fact, 24% of installed apps are abandoned after the first use and only 1 out […]

  Shopaholics, stay tuned! Black Friday is just around the corner, so here’s the best shopping apps just selected for you. Find the one for you and start your shopping! Flipp Average Rating: 4.5 Available for: Android and iOS Flipp is a all-in-one saving trackers to help you find the […]

On November 9th, Instal has been named Startup Of The Year by Ernst&Young, during the 2017 edition of the Entrepreneur Of The Year (EOY) Award, held at Palazzo Mezzanotte, 20th century building seat of the Italian Stock Exchange and located in Piazza Affari, Milan. The EOY award was created in United […]