Today, users spend between 4 and 5 hours per day on mobile on average. More than 85% of this time is spent in-app while 14% on the mobile web. Stats also underline that 36 apps are installed on average on a user’s mobile device but only 4 out of them […]
Today, people spend, on average, more than 3 hours per day on their mobile devices. As a result, digital businesses are changing their approach, shifting from mobile first to mobile only and creating a complex system of interconnected channels. Being aware of these trends, and always keeping in mind clients’ […]
The General Data Protection Regulation entered into force on May 25th, 2018 and it will have a significant impact on the digital advertising industry. The matter could seem a little bit complicated due to the legalese sprinkled in the GDPR text. Here are some of the most useful terms you […]
Today people are overwhelmed by intrusive and non-relevant advertisements. According to some recent researches, each user sees, on average, more than 300 ads every day and 30% of users have opted for ad blockers to fix the problem. This situation negatively impacts on the overall perception of the digital advertising […]
