Popular Tags:

Instal & Wiman: the tech revolution for the geo-proximity marketing

July 9, 2018 at 3:31 pm

Today, people spend, on average, more than 3 hours per day on their mobile devices. As a result, digital businesses are changing their approach, shifting from mobile first to mobile only and creating a complex system of interconnected channels. Being aware of these trends, and always keeping in mind clients’ […]

The key terms you need to know to mastering GDPR – GDPR Glossary

June 6, 2018 at 3:02 pm

The General Data Protection Regulation entered into force on May 25th, 2018 and it will have a significant impact on the digital advertising industry. The matter could seem a little bit complicated due to the legalese sprinkled in the GDPR text. Here are some of the most useful terms you […]

Data, human needs and ads: our experience at CERN to define an inclusive digital advertising model.

May 28, 2018 at 12:17 pm

Today people are overwhelmed by intrusive and non-relevant advertisements. According to some recent researches, each user sees, on average, more than 300 ads every day and 30% of users have opted for ad blockers to fix the problem. This situation negatively impacts on the overall perception of the digital advertising […]

Everything you need to know about GDPR and its impact on digital advertising

May 21, 2018 at 2:11 pm

The countdown has officially started: GDPR will come into force in less than four days. On May 25th, 2018, all the countries of the European Union will have to comply with the General Data Protection Regulation when dealing with sensitive data. GDPR is one of the hottest topics within the […]