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Struggling with digital definitions? Here’s our wordbook to get everything you need to know

June 7, 2017 at 10:27 am

  Have you ever struggled with looking for a definition and ending up not finding anything on web? Well, we have just created a brand new digital dictionary containing all the essential mobile marketing terminology and concepts. This is just the first of three rounds of our digital dictionary, stay […]


May 25, 2017 at 8:06 am

Last month our team attended the 11th edition of GMIC – Global Mobile Internet Conference in Beijing. The conference, now in its 8th edition in Beijing, represents a unique opportunity to bring together innovators worldwide, as well as a must-attend event for companies and mobile devotees to explore the last […]

Mobile Web VS Mobile Apps, Reach VS Engagement: How Do You Pick One?

April 21, 2017 at 2:40 pm

  Have you ever thought how many hours Americans spend on average using their mobile devices? As reported by the last researches, carried out by  eMarketer, Flurry and Business.com, they spend 5 hours a day using their mobile devices, time spent on mobile increased while number of users declined. The […]

Instal enlarges its international presence strengthening Berlin’s local team and opens its 1st Chinese office.

March 29, 2017 at 10:30 am

    Instal keeps growing its team and international expansion. Recently, new team members joined our family: Bader Murad and Paolo Zappalà, our new BD Managers based in Berlin, and Jason Zhao, our new BD Director based in Beijing. Bader is a Canadian who moved to Europe after finishing his […]