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Header Bidding 101: from waterfall to parallel bidding

June 22, 2020 at 10:08 am

The evolution of programmatic advertising, from waterfall to parallel bidding Header Bidding, also known as pre-bidding, started to gain momentum in 2015, by promising publishers to sell every ad impression at its real market value, determining the evolution of programmatic advertising from waterfall to parallel bidding. Until then, programmatic advertising […]

The Coronavirus Impact On Digital Marketing

May 18, 2020 at 9:16 am

COVID-19 has shocked the world and sent economies spinning. Its effects are now felt around the globe, with many countries in lockdown. Many businesses are fighting to survive, and marketing will be an essential part of their recovery. In the meantime, people have changed their habits and behavior to settle […]

How To Re-engage Inactive Users

April 23, 2020 at 8:21 am

  Today, users spend between 4 – 5 hours per day (on average) on their mobile devices. Even though the average person has 40 apps installed on the phone, 89% of the time is split between 18 apps. This means, more than half of those apps remain unused. Stats also […]

Infographic 101. Spotlight on re-engagement techniques

February 20, 2020 at 4:58 pm

Today, users spend between 4 and 5 hours per day on mobile on average. More than 85% of this time is spent in-app while 14% on the mobile web. Stats also underline that 36 apps are installed on average on a user’s mobile device but only 4 out of them […]