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Data, human needs and ads: our experience at CERN to define an inclusive digital advertising model.

May 28, 2018 at 12:17 pm

Today people are overwhelmed by intrusive and non-relevant advertisements. According to some recent researches, each user sees, on average, more than 300 ads every day and 30% of users have opted for ad blockers to fix the problem. This situation negatively impacts on the overall perception of the digital advertising […]

Everything you need to know about GDPR and its impact on digital advertising

May 21, 2018 at 2:11 pm

The countdown has officially started: GDPR will come into force in less than four days. On May 25th, 2018, all the countries of the European Union will have to comply with the General Data Protection Regulation when dealing with sensitive data. GDPR is one of the hottest topics within the […]

Instal Promoting Innovation At Cern

April 3, 2018 at 10:30 am

Mobile data, human needs and digital advertising. These are the core elements of BubbleNet, the digital plaform that allows users to receive customized information based on their interests, which has been realized by the students of the Innovation Design course of University of Modena and Ferrara with our support. During […]

Where is mobile ad fraud going?

March 1, 2018 at 2:11 pm

Following our recent webinar “a practical guide on how to counter fraudsters”, in partnership with 24Metrics, we now want to give you more insights by addressing some of the most interesting questions we received. Take a look at them and have a nice reading. Main sources of fraudulent activity and […]