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Instal Promoting Innovation At Cern

April 3, 2018 at 10:30 am

Mobile data, human needs and digital advertising. These are the core elements of BubbleNet, the digital plaform that allows users to receive customized information based on their interests, which has been realized by the students of the Innovation Design course of University of Modena and Ferrara with our support. During […]

Where is mobile ad fraud going?

March 1, 2018 at 2:11 pm

Following our recent webinar “a practical guide on how to counter fraudsters”, in partnership with 24Metrics, we now want to give you more insights by addressing some of the most interesting questions we received. Take a look at them and have a nice reading. Main sources of fraudulent activity and […]

2018-2021 App Marketing Trends

January 9, 2018 at 10:06 am

  2018-2021 App Marketing Trends 2018 is just around the corner and it will be a promising year in many different ways. The first predictions have been made and all of them underlines the same thing: apps have transformed people’s lives, and they will continue to do so for the […]

Mobile ad fraud: how to counter it?

December 13, 2017 at 5:02 pm

Today, mobile ad fraud represents one of the most pervasive issues in the mobile marketing space. According to Business Insider, the amount of global advertising revenue wasted on fraudulent traffic will reach $16.4 billion by the end of  2017, doubling the previous forecast ($7.2 billion). This data underlines two different […]