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Beyond downloads – Why re-engagement really matters and how to win back your users

November 27, 2018 at 5:40 pm

Today, users spend between 4 and 5 hours per day on mobile on average. More than 85% of this time is spent in-app while 14% on the mobile web. Stats also underline that 36 apps are installed on average on a user’s mobile device but only 4 out of them […]

Instal & Wiman: the tech revolution for the geo-proximity marketing

July 9, 2018 at 3:31 pm

Today, people spend, on average, more than 3 hours per day on their mobile devices. As a result, digital businesses are changing their approach, shifting from mobile first to mobile only and creating a complex system of interconnected channels. Being aware of these trends, and always keeping in mind clients’ […]

The key terms you need to know to mastering GDPR – GDPR Glossary

June 6, 2018 at 3:02 pm

The General Data Protection Regulation entered into force on May 25th, 2018 and it will have a significant impact on the digital advertising industry. The matter could seem a little bit complicated due to the legalese sprinkled in the GDPR text. Here are some of the most useful terms you […]

Data, human needs and ads: our experience at CERN to define an inclusive digital advertising model.

May 28, 2018 at 12:17 pm

Today people are overwhelmed by intrusive and non-relevant advertisements. According to some recent researches, each user sees, on average, more than 300 ads every day and 30% of users have opted for ad blockers to fix the problem. This situation negatively impacts on the overall perception of the digital advertising […]