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Mobile App Marketing – A guide to the main KPIs (Part 1)

May 6, 2019 at 5:16 pm

Nowadays, people spend on average 5 hours per day on their smartphones and 2 hours per day using apps. In 2018, on average: 80 apps are installed on each mobile device. The annual mobile app expenditure rose by 150%. The annual mobile app downloads rose by 60%. More than 40 […]

Goodbye users, hello people – Unveiling the full potential of deep links.

November 27, 2018 at 5:53 pm

Digital business has changed in the last few years: we are now switching from mobile first to mobile-only now. Recent researches indicate that users on average spend 4 hours per day on their mobile devices and 3 hours on apps alone. Despite this, user retention is still considered a challenge. […]

Beyond downloads – Why re-engagement really matters and how to win back your users

November 27, 2018 at 5:40 pm

Today, users spend between 4 and 5 hours per day on mobile on average. More than 85% of this time is spent in-app while 14% on the mobile web. Stats also underline that 36 apps are installed on average on a user’s mobile device but only 4 out of them […]

Instal & Wiman: the tech revolution for the geo-proximity marketing

July 9, 2018 at 3:31 pm

Today, people spend, on average, more than 3 hours per day on their mobile devices. As a result, digital businesses are changing their approach, shifting from mobile first to mobile only and creating a complex system of interconnected channels. Being aware of these trends, and always keeping in mind clients’ […]