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Where is mobile ad fraud going?

March 1, 2018 at 2:11 pm

Following our recent webinar “a practical guide on how to counter fraudsters”, in partnership with 24Metrics, we now want to give you more insights by addressing some of the most interesting questions we received. Take a look at them and have a nice reading. Main sources of fraudulent activity and […]

2018-2021 App Marketing Trends

January 9, 2018 at 10:06 am

  2018-2021 App Marketing Trends 2018 is just around the corner and it will be a promising year in many different ways. The first predictions have been made and all of them underlines the same thing: apps have transformed people’s lives, and they will continue to do so for the […]

Mobile ad fraud: how to counter it?

December 13, 2017 at 5:02 pm

Today, mobile ad fraud represents one of the most pervasive issues in the mobile marketing space. According to Business Insider, the amount of global advertising revenue wasted on fraudulent traffic will reach $16.4 billion by the end of  2017, doubling the previous forecast ($7.2 billion). This data underlines two different […]

The 3 Rs of mobile marketing: remarketing, retargeting, re-engagement.

November 29, 2017 at 9:42 am

  Keeping users engaged to an app is one of the hardest things ever. In 2016, 200 billions of apps have been downloaded but most of them ended up being unused.  As a matter of fact, 24% of installed apps are abandoned after the first use and only 1 out […]