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Instal diventa partner certificato per Google Ads e Apple Search Ads e amplia la sua offerta

February 12, 2020 at 11:29 am

Instal diventa Premier Google Partner e Apple Search Ads Partner, rafforzando l’investimento tecnologico e umano nelle due suite con l’obiettivo di fornire un supporto ancor più completo ai propri clienti nella pianificazione ed esecuzione di campagne di digital marketing. La certificazione Google Partner attesta la conoscenza e l’utilizzo ottimale di Google Ads […]

Instal partners with Protected Media to combat advertising fraud

December 11, 2019 at 11:42 am

A brand new partnership to enable advertisers to engage with consumers We are thrilled to announce our partnership with Protected Media to reinforce our commitment to provide consistent quality coverage for global advertisers while moving forward towards a more transparent advertising ecosystem. Protected Media is an innovative cybersecurity solution for […]

Mobile App Marketing – A guide to the main KPIs (part 2)

May 17, 2019 at 3:46 pm

In the first part of this series, we have seen the main usage and engagement metrics you should use to evaluate if your app is doing well. The success of an app business consists of two elements: how much you can keep users engaged and how many money you can […]

Mobile App Marketing – A guide to the main KPIs (Part 1)

May 6, 2019 at 5:16 pm

Nowadays, people spend on average 5 hours per day on their smartphones and 2 hours per day using apps. In 2018, on average: 80 apps are installed on each mobile device. The annual mobile app expenditure rose by 150%. The annual mobile app downloads rose by 60%. More than 40 […]