Instal lancia la sua prima competition, la Instal 4 Startup Challenge. L’iniziativa è promossa da Instal in collaborazione con StartupItalia e ha come obiettivo la selezione e il lancio sul mercato dei migliori prodotti innovativi nel settore del digital marketing e advertising. La call dà l’opportunità a Startup e PMI che […]

It doesn’t matter if you’re a mobile startup or an established publisher with a new app or game, sooner or later you’ll need to measure the effectiveness of your user acquisition campaigns. Attribution is how marketers understand the journey you take to arrive in their app and what you do […]

Artificial Intelligence is everywhere. We live in the age of Big Data, where companies are able to collect a huge amount of information about people’s preferences, habits, and behaviors. The application of artificial intelligence in elaborating this data has been fruitful in several industries as marketing, entertainment, banking, and advertising.  […]

Push notifications are one of the most powerful tools at marketers’ disposal, granting them direct access to the users by the way of their smartphone home screen. Push notifications have revolutionized the way brands engage with their customers, boosting conversions, and engagement. Compared to traditional email, push notifications receive 50% […]