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An Essential Guide To Mobile Attribution Modeling

November 3, 2020 at 10:15 am

It doesn’t matter if you’re a mobile startup or an established publisher with a new app or game, sooner or later you’ll need to measure the effectiveness of your user acquisition campaigns. Attribution is how marketers understand the journey you take to arrive in their app and what you do […]

Artificial Intelligence and Advertising. Solving the “Goldfish Attention Span” Myth

October 13, 2020 at 10:32 am

Artificial Intelligence is everywhere. We live in the age of Big Data, where companies are able to collect a huge amount of information about people’s preferences, habits, and behaviors. The application of artificial intelligence in elaborating this data has been fruitful in several industries as marketing, entertainment, banking, and advertising.  […]

The Power Of Push Notifications

September 25, 2020 at 1:08 pm

Push notifications are one of the most powerful tools at marketers’ disposal, granting them direct access to the users by the way of their smartphone home screen. Push notifications have revolutionized the way brands engage with their customers, boosting conversions, and engagement. Compared to traditional email, push notifications receive 50% […]

The State Of Header Bidding

September 4, 2020 at 8:17 am

Header Bidding started to gain momentum back in 2015, and since then has become a go-to ad selling technique for publishers. Header Bidding has gained popularity over time. According to a report published by eMarketer in 2016,  header bidding accounted for 73% of total digital ad spending and 48% of […]