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Mobile App Marketing – A guide to the main KPIs (part 2)

May 17, 2019 at 3:46 pm

In the first part of this series, we have seen the main usage and engagement metrics you should use to evaluate if your app is doing well. The success of an app business consists of two elements: how much you can keep users engaged and how many money you can […]

Mobile App Marketing – A guide to the main KPIs (Part 1)

May 6, 2019 at 5:16 pm

Nowadays, people spend on average 5 hours per day on their smartphones and 2 hours per day using apps. In 2018, on average: 80 apps are installed on each mobile device. The annual mobile app expenditure rose by 150%. The annual mobile app downloads rose by 60%. More than 40 […]

Goodbye users, hello people – Unveiling the full potential of deep links.

November 27, 2018 at 5:53 pm

Digital business has changed in the last few years: we are now switching from mobile first to mobile-only now. Recent researches indicate that users on average spend 4 hours per day on their mobile devices and 3 hours on apps alone. Despite this, user retention is still considered a challenge. […]

Beyond downloads – Why re-engagement really matters and how to win back your users

November 27, 2018 at 5:40 pm

Today, users spend between 4 and 5 hours per day on mobile on average. More than 85% of this time is spent in-app while 14% on the mobile web. Stats also underline that 36 apps are installed on average on a user’s mobile device but only 4 out of them […]