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What header-bidding is and how it works

July 16, 2020 at 8:23 am

Header-bidding, often defined as parallel bidding, works as a unified auction where publishers receive bids from a multitude of advertisers, and it aims at finding the highest paying ad among all the demand sources in real-time. Header-bidding gives publishers the opportunity to increase their profits while ensuring all advertisers have […]

Header Bidding 101: from waterfall to parallel bidding

June 22, 2020 at 10:08 am

The evolution of programmatic advertising, from waterfall to parallel bidding Header Bidding, also known as pre-bidding, started to gain momentum in 2015, by promising publishers to sell every ad impression at its real market value, determining the evolution of programmatic advertising from waterfall to parallel bidding. Until then, programmatic advertising […]

The Coronavirus Impact On Digital Marketing

May 18, 2020 at 9:16 am

COVID-19 has shocked the world and sent economies spinning. Its effects are now felt around the globe, with many countries in lockdown. Many businesses are fighting to survive, and marketing will be an essential part of their recovery. In the meantime, people have changed their habits and behavior to settle […]

How To Re-engage Inactive Users

April 23, 2020 at 8:21 am

  Today, users spend between 4 – 5 hours per day (on average) on their mobile devices. Even though the average person has 40 apps installed on the phone, 89% of the time is split between 18 apps. This means, more than half of those apps remain unused. Stats also […]