A brand new partnership to enable advertisers to engage with consumers We are thrilled to announce our partnership with Protected Media to reinforce our commitment to provide consistent quality coverage for global advertisers while moving forward towards a more transparent advertising ecosystem. Protected Media is an innovative cybersecurity solution for […]
In the first part of this series, we have seen the main usage and engagement metrics you should use to evaluate if your app is doing well. The success of an app business consists of two elements: how much you can keep users engaged and how many money you can […]
Nowadays, people spend on average 5 hours per day on their smartphones and 2 hours per day using apps. In 2018, on average: 80 apps are installed on each mobile device. The annual mobile app expenditure rose by 150%. The annual mobile app downloads rose by 60%. More than 40 […]
Digital business has changed in the last few years: we are now switching from mobile first to mobile-only now. Recent researches indicate that users on average spend 4 hours per day on their mobile devices and 3 hours on apps alone. Despite this, user retention is still considered a challenge. […]
