Instal carries on: new strategic positioning and website

Here comes a very exciting moment for Instal! After few months of hard work and dedication, we are announcing our brand new solutions and technologies for the Mobile App landscape. The new strategic focus is to support App Developers and Brands in every stage of their Apps lifecycle: targeting, acquisition, post-install optimization, audience expansion and re-engagement.

To get the most out of each stage, we deeply analyzed the needs of our advertisers, especially those of our users, to tailor specific technologies as behavioural targeting algorithm based on big data analysis, post-install optimization features empowered by machine learning, anti-fraud system, users clustering and lookAlike logics and  re-engagement solutions supported by deep linking.

As well as our technologies, we decided to renew and completely restyle our  website with a clean design and a consistent site-wide navigation. The aim of this restyle is to provide a more clear communication of who we are,  describing the solutions and technologies we developed  for our partners and  underlining our main focus: user themselves.

“Your App, our people” is the philosophy around which we developed our new communication – explain Giulia Coniglio, Instal’s communication specialist –  “Our main purpose is to support app developers and marketers in every stage of an App life cycle, providing the fitting products and technologies, to help them to get loyal customers for their apps and build a strong and long terms App Business. With this aim we are also developing a brand new solution that will be released this fall (it will be announced during the Dmexco event in Cologne on September 13th – 14th)”.

We’ll continue to keep you updated about our products and upcoming events through our blog and social networks. Check out the new website here and for any questions, suggestions or comments please feel free to email us at hello@instal.com