L’Oréal the international cosmetic giant launches an innovative beauty app Makeup Genius allowing customers to virtually try new looks and products on without the hassle or mess. Revolutionizing the way women shop, Makeup Genius gives its users expert personalized beauty advice making women’s lives around the world more fun by […]
Could it finally be time for brands to go mobile or app only? Parmalat is a multinational italian dairy and food company that is no stranger to brand sponsorships, tv advertising, and newspaper ads, but has now started switching budget to new medias in digital advertising. Recently launched “Siamo tutti […]
If you are not reaching and monetizing your customers on their mobile devices chances are someone else is. The app and gaming industry has huge potential for monetizing success you just have to understand the users that could be your next customers. Uber, Whatsapp, AirBnB are all gaining hundreds of […]
