Instal enlarges its international presence strengthening Berlin’s local team and opens its 1st Chinese office.

March 29, 2017 at 10:30 am



Instal keeps growing its team and international expansion. Recently, new team members joined our family: Bader Murad and Paolo Zappalà, our new BD Managers based in Berlin, and Jason Zhao, our new BD Director based in Beijing.

Bader is a Canadian who moved to Europe after finishing his Masters in 2014. He joined Instal team in Berlin after spending nearly 2 years in the mobile user acquisition industry. Bader will focus on direct advertisers, helping them to maximize their ROI thanks to Instal proprietary technology.
“To be a successful business development manager, you need to believe that the products and services you are pitching are actually good” Bader says “Instal’s proprietary technology and extremely service oriented team makes my job infinitely easier!”.
Paolo, coming from Italy, moved to Berlin after finishing his Masters in 2015. He joined the Instal team in 2016 as a highly experienced Publisher Business Development manager. Paolo will focus on publishers, finding new premium channels to expand Instal’s inventories and quality traffic sources.
“Business Development requires perseverance and motivation to constantly push our own limits. Deciding to join Instal was a challenging decision driven by Instal’s dedication to product development and prioritization of clients needs” says Paolo.

Instal’s international expansion took another step forward with the hiring of Jason Zhao, our new Business Development Director in Beijing. Jason, born in China, has been founder and CEO of Approud Mobile Technology Co, a company focused on providing App Store Search Optimization (ASO) service to app developers. He joined our team after spending more than 10 years in mobile industry working as marketing and sales expert. As Business Development Director Jason will focus on driving Instal’s commercial expansion in the Chinese market, liaising with local companies which want to promote their business outside China and with worldwide companies which, on the other hand, want to promote their apps and games over there.
“After spending more than 10 years in mobile marketing industry and starting my own business, I’m thrilled by the opportunity to take my personal growth to another level by working with an innovative and promising company as Instal” Jason says.

In less than two years has Instal more than doubled the number of its employees focusing on international expansion. Multiculturalism and diversification are very important for company’s culture.

Stay tuned for new Instal upcoming offices locations and send us your resume ( if you want to join this amazing team!